Hathor Organics, Cairo
I came across the Cairo-based beauty brand Hathor Organics when I was searching for Instagram reels about ancient Egyptian religion. I found one of the brand’s early videos, and started chatting with the owner, Daly Tarek Abou Ghazala. The products were still in something of an indie phase and needed a real digital home. Her goal was to make the Hathor Organics website into a combined educational platform and purchase point.
This was a really exciting project, as Hathor Organics merges my true passion for ancient Egypt with modern, sustainable beauty products that empower women. I got to work right away on revitalizing the copy, driving attention to the brand’s sustainable production processes. This was also my first retail project, so I started working on a design that was both interactive and straightforward for purchases.
Since the launch of the site and diligent social media promotion, the brand has exploded in popularity in the Middle East and Europe—and continues to grow! The new website was redesigned and continues to be managed by Daly and the Hathor Organics team.
